7 Tips on How To Market Yourself As a Musician

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How Do I Get Gigs ?

“How Do You Get Gigs”? Need To Work More as a Musician? Not Getting Quality Gigs or Referrals Like you Used to? There are steps you can take to get noticed and respected as a Musician.

The music industry has and continues to make drastic changes.  Artists aren’t getting the exposure they deserve and record companies aren’t putting out the money for marketing and support. Many artists have found themselves doing their own marketing. Artists are using social media platforms as never before to keep their fans engaged as well as promoting their CD’s and tour events. As the artists struggle to stay alive, the musicians are experiencing lower pay-outs, fewer shows or cancellations and a decline in general work.

The seasoned musicians are getting less work due to the newbie working for less pay but displaying the same skills. Although experience is preferred for most touring gigs, production/touring managers are hiring musicians that have never toured due to budget requirements. Musicians are realizing that exposure can prove to be more valuable, especially when the market is flooded with talented musicians.

Due to the competition of the music industry the realization is… if you’re not seen… you can easily be forgotten. If you don’t stay active, artists quickly move to other musicians who are waiting for your spot. The time for being complacent is gone. You can effectively market yourself as a musician.

Here are 7 Tips on How to Market Yourself As a Musician:

How Important is Branding ?

1)  Brand Yourself – Branding is extremely important.   Its your calling card!   Come up with a “Nickname” or “Stage Name” You’ll be surprised of how effective your Brand can be. Your generic name will make it too difficult for others to find you. Commercials are associated with Brands or Names. It is statistically proven that people remember slogans and brand names by images that are placed in front of them. It simply works to have a Brand for yourself.

 

2) Get Business Cards – You would think that most musicians would know this. You may be the greatest drummer, guitar player, and or bassplayer out there, but the reality is… there are many like you. Always have a business card where people can easily contact you at any given time. People will take you more seriously when they see how you value yourself.

3) Get seen on Youtube – Major artists are searching on YouTube now. It is the quickest way for cutting down the cost of auditioning and looking for musicians. Show what you’ve got. Don’t put up distorted cell phone videos that you can barely hear. Put up raw, but good quality videos so that people can really hear your talent. I received 2 major artists inquiries due to my YouTube page.

4) Put up a Blog/WebPage – Having a blog or webpage can be a benefit in many ways. As you post your YouTube videos, you are able to refer your audience to your site. Let people get acquainted with you. Build a following and a list so that you can share upcoming events.

As you create a following, you will be able to market yourself with ease. Share what type of equipment your are using. There are so many musicians that want to learn some of the things that you already know.   Your experiences are valuable.

While you are establishing a presence on the Internet, you might consider marketing some products. The product can be something that you use when gigging.

Look into endorsements. Most endorsers will offer a discounted price if you advertise or use their product. Use your website or blog and write about the product.  Include a video and tell others about your experience.

Can you see how beneficial this could be? While using products, your “Name” can be associated with products as well as giving you massive exposure.

Need HELP in designing a logo or writing a blog.   Heard of FIVERR.   They provide hundreds of  affordable services to help you along the way.  You might  discover some creative ways of marketing yourself with their services. 

How Important is Social Media for Marketing ?

 

5) Social Media (twitter, facebook, Google + ) – I honestly had to learn how to communicate with Facebook and Twitter. I generally don’t spend a lot of time on these networks but see how important it is to stay engaged. Posting pictures of a recent gig or experience will bring you closer to your peers and audience. Sharing ideas end experiences can always assist in gaining more popularity as well as getting to know others.

6) Gig and Network – If you are just starting out… you may need to attend many jam sessions or sit in on a few gigs. You will be surprised in how much business you can drum up by sitting in. It only takes one person to actually see you play. It happens all the time. Its important to get out of the basement and actually PLAY with musicians. You will learn how to flow and grow with others. Don’t be afraid of the challenges and learn how to leverage the experience of others. There is so much you can learn from seasoned musicians. Talk to experienced musicians, managers and producers in the music business. They are always willing to give constructive criticism to musicians and usually know what it takes to get out there. Want to know “How to Get Gigs”? As you grow, so does your reputation.

7) Keep Challenging Yourself – We are all guilty of becoming complacent, but if you want to stay ahead of the game, you must continue to re-invent yourself. Practice your instrument and learn some new things. Try some new concepts that pertain to your instrument. Join some forums and talk about what you have learned. I recently joined some drum forums, and the insight that these musicians had on my product “Cocktail Drums” was amazing.

Your Attitude Will Make a difference

BONUS TIP :  Stay Objective – Your personality combined with how you carry yourself as a musician can have a big effect on how others see you. Learn how to accept criticism and try to improve on what others express to you. Don’t take everything so personal and realize that this is a business. Make things easier on yourself……learn to listen… There are times when expressing your opinion may be appropriate, but in most cases learn when to speak. You are hired to do a job and you must deliver. As you market yourself, you want to create a positive and favorable BUZZ. Keep your objectives and goals before you and stay focused.

These are just a few tips to help you market yourself as a musician.   I’m rooting for your success !

YOU CAN VIEW VIDEO VERSION OF THIS ARTICLE ON YOUTUBE HERE

Rhythm Always

17 Comments on “7 Tips on How To Market Yourself As a Musician

  1. Hi DJLAdy,
    Love this post. I also write about branding, promotion, and such. I like #6.You have to keep adapting and learning and staying ahead. Cheers~

    • Beat of Her Drum by DJLadydrummer – A well-known drummer (Denise Commander Johnson) that has played in the MD,VA, DC area. I have played for many churches, jazz, rock & R&B artists. Was contracted to Nintendo to promote WiiMusic. I demonstrated the virtual drums, as well as 100 other instruments. Currently plays for many local artists as needed. Toured with well known hip hop artist and continues to share the gift of music. Being a musician can be rewarding, but its important to have good habits for success. Discipline and planning is also important when embarking on an unstable market like the music business. Follow your beat and always have constant learning in your schedule and daily routine. You can be successful as a business and do what you LOVE ! Create Music and Don't Miss a BEAT
      djladydrummer

      Thank you so much !! Love your blog. Branding is very important… and as I continue to grow I will share 🙂 I’ll stop by to read more of your posts 🙂

  2. It is such a delicate balance! I know a lot of people don’t see the concept of branding in their social networking activities. Just always remember, the internet is forever! This is a great piece. I wrote something similar if you want to check it out. As I am working on a project called Daftstar to start a collaboration movement for musicians, I saw that so many don’t take their branding seriously. They can’t miss out on any more online opportunities!

    http://omidaghazadeh.wordpress.com/2013/03/18/speaking-out-through-social-media-the-musicians-reference-guide-on-the-fundamentals-of-online-networking/

    • Beat of Her Drum by DJLadydrummer – A well-known drummer (Denise Commander Johnson) that has played in the MD,VA, DC area. I have played for many churches, jazz, rock & R&B artists. Was contracted to Nintendo to promote WiiMusic. I demonstrated the virtual drums, as well as 100 other instruments. Currently plays for many local artists as needed. Toured with well known hip hop artist and continues to share the gift of music. Being a musician can be rewarding, but its important to have good habits for success. Discipline and planning is also important when embarking on an unstable market like the music business. Follow your beat and always have constant learning in your schedule and daily routine. You can be successful as a business and do what you LOVE ! Create Music and Don't Miss a BEAT
      djladydrummer

      Thanks so much for reading my blog. Your blog is awesome and full of valuable information. I am going to put it up on my website with LINK because musicians really need to adhere to the technique of BRANDING. It feels as if they don’t realize that its not just for ARTISTS and Branding Yourself can help you land those better gigs. Made me a believer when I started getting calls from tour managers/artists. Thanks again for stopping by 🙂

  3. This is a GREAT post! I’m taking that “step of faith” and moving forward with being a full-time musician so I’m soaking up all that I can from experienced musicians like yourself and you’ve given me some priceless information here.

    Thanks!!!
    Melrick

    • Beat of Her Drum by DJLadydrummer – A well-known drummer (Denise Commander Johnson) that has played in the MD,VA, DC area. I have played for many churches, jazz, rock & R&B artists. Was contracted to Nintendo to promote WiiMusic. I demonstrated the virtual drums, as well as 100 other instruments. Currently plays for many local artists as needed. Toured with well known hip hop artist and continues to share the gift of music. Being a musician can be rewarding, but its important to have good habits for success. Discipline and planning is also important when embarking on an unstable market like the music business. Follow your beat and always have constant learning in your schedule and daily routine. You can be successful as a business and do what you LOVE ! Create Music and Don't Miss a BEAT
      djladydrummer

      You have made my day Melrick ! This is what its all about and I’m glad to give valuable information to help you along 🙂 Stay in touch and keep reaching for your dreams !
      Denise

  4. Pingback: Is it Important to Learn the Business Side of Music? | TuneCity.com Blog

    • Beat of Her Drum by DJLadydrummer – A well-known drummer (Denise Commander Johnson) that has played in the MD,VA, DC area. I have played for many churches, jazz, rock & R&B artists. Was contracted to Nintendo to promote WiiMusic. I demonstrated the virtual drums, as well as 100 other instruments. Currently plays for many local artists as needed. Toured with well known hip hop artist and continues to share the gift of music. Being a musician can be rewarding, but its important to have good habits for success. Discipline and planning is also important when embarking on an unstable market like the music business. Follow your beat and always have constant learning in your schedule and daily routine. You can be successful as a business and do what you LOVE ! Create Music and Don't Miss a BEAT
      djladydrummer

      Just read your article. GREAT points and much needed advice ! Keep em coming…share your experiences !

  5. Аhaa, its nicе conversation regarding this аrticle at this place аt
    this blog, I have read all that, so noω me also commenting
    at this placе.

    • Beat of Her Drum by DJLadydrummer – A well-known drummer (Denise Commander Johnson) that has played in the MD,VA, DC area. I have played for many churches, jazz, rock & R&B artists. Was contracted to Nintendo to promote WiiMusic. I demonstrated the virtual drums, as well as 100 other instruments. Currently plays for many local artists as needed. Toured with well known hip hop artist and continues to share the gift of music. Being a musician can be rewarding, but its important to have good habits for success. Discipline and planning is also important when embarking on an unstable market like the music business. Follow your beat and always have constant learning in your schedule and daily routine. You can be successful as a business and do what you LOVE ! Create Music and Don't Miss a BEAT
      djladydrummer

      Thanks so much for reading !! Preparing to get some additional great articles before gigging season really kicks in 🙂 Thanks AGAIN !

  6. Was looking for ways to market myself as I am a gospel musician, harmonica soloist, and not in a major market area of the USA. I truly appreciate the advice, and God Bless.

    • Beat of Her Drum by DJLadydrummer – A well-known drummer (Denise Commander Johnson) that has played in the MD,VA, DC area. I have played for many churches, jazz, rock & R&B artists. Was contracted to Nintendo to promote WiiMusic. I demonstrated the virtual drums, as well as 100 other instruments. Currently plays for many local artists as needed. Toured with well known hip hop artist and continues to share the gift of music. Being a musician can be rewarding, but its important to have good habits for success. Discipline and planning is also important when embarking on an unstable market like the music business. Follow your beat and always have constant learning in your schedule and daily routine. You can be successful as a business and do what you LOVE ! Create Music and Don't Miss a BEAT
      djladydrummer

      Hi Stan,

      I wasn’t sure if I had already answered your question. If not, I’m so sorry. The best way to market yourself would be on the Youtube platform. Its FREE and the traffic is FREE. Make good quality videos and let people get to know you. Visit other harmonica players and comment on their videos. By doing this you also create a curiosity for them to view your video. I googled your name and found an existing Youtube page. I didn’t see any videos but did see your cute baby 🙂 . Make a video playing to her…people LOVE baby videos.

      The main goal is to get Your BRAND NAME in the Google search engines. Stan “Holy Harp” Clark. People basically need to SEE you play. This will start the buzz and don’t forget to always use your Brand name. If you are a seasoned player, maybe show others how to play, or the techniques in playing the harmonica. Be creative and make your videos interesting 🙂 Hope this helps…
      Rhythm always
      Denise

  7. Great article. It is so helpful. I find encouraging that I am and have been doing many of the things that you suggest. Again, thank you. – Reggie Bellamy, Guitarist

    • Beat of Her Drum by DJLadydrummer – A well-known drummer (Denise Commander Johnson) that has played in the MD,VA, DC area. I have played for many churches, jazz, rock & R&B artists. Was contracted to Nintendo to promote WiiMusic. I demonstrated the virtual drums, as well as 100 other instruments. Currently plays for many local artists as needed. Toured with well known hip hop artist and continues to share the gift of music. Being a musician can be rewarding, but its important to have good habits for success. Discipline and planning is also important when embarking on an unstable market like the music business. Follow your beat and always have constant learning in your schedule and daily routine. You can be successful as a business and do what you LOVE ! Create Music and Don't Miss a BEAT
      djladydrummer

      So glad you liked my article Reggie. Glad that you are using your marketing skills. The music industry is very competitive, but if you market yourself appropriately, you will have an advantage in getting great gigs. Wish you continued success ! Thanks for stopping by 🙂 Denise

    • Beat of Her Drum by DJLadydrummer – A well-known drummer (Denise Commander Johnson) that has played in the MD,VA, DC area. I have played for many churches, jazz, rock & R&B artists. Was contracted to Nintendo to promote WiiMusic. I demonstrated the virtual drums, as well as 100 other instruments. Currently plays for many local artists as needed. Toured with well known hip hop artist and continues to share the gift of music. Being a musician can be rewarding, but its important to have good habits for success. Discipline and planning is also important when embarking on an unstable market like the music business. Follow your beat and always have constant learning in your schedule and daily routine. You can be successful as a business and do what you LOVE ! Create Music and Don't Miss a BEAT
      djladydrummer

      You are so welcome ! I’m always happy to share information, especially when so many people have shared information with me as well 🙂

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